Creative PR

Give your audience context in on-air programming and a live blog online.

HEAT OF THE MOMENT: Inside Out; A One-Hour Climate Special from WBUR-Boston

Combined with Producer Daniel Grossman’s Climate Science Blog

The world will be watching Copenhagen between December 7 and 18. The Copenhagen Climate Conference is the most important meeting of climate negotiations since the Kyoto conference in 1997.

Daniel Grossman, Producer/Host of Heat of the Moment, will be sending multimedia posts on climate science from the Copenhagen Conference for his blog, as well as The World,  National Geographic’s Newswatch blog and the Yale Forum on Climate Change.  Along with diplomats, environmental activists and industry lobbyists; some of the world’s leading climate scientists will be at the Copenhagen conference. Daniel will meet them and produce postings about their research, their insights and their concerns. Daniel Grossman invites you to visit his postings to follow his reporting beginning on the first day of the Conference, on December 7.

LINK to Daniel’s Live Blog on your website:

VISIT Heat of The Moment Dispatches from Copenhagen

And PLAY Heat of The Moment on your station.

AVAILABLE: PRX & CONTENT DEPOT

COST: Free

LENGTH: 59 Min

Newscast Compatable

Heat Of The Moment: Inside Out is a one-hour, news-friendly special report from WBUR’s award-winning Inside Out Documentaries. It comes just as the world prepares for the most important meeting on climate change in a decade, starting on December 7th, in Copenhagen.

This thorough, sound-rich program gives listeners a firsthand sense of the human costs of global warming right now, and a look at the future from the perspective of the world’s leading climate-change experts. The listeners’ experience will be enhanced by the program’s website, http://www.insideout.org, and an accompanying website on climate change produced by the Pulitzer Center on Crisis Reporting, http://www.turninguptheheat.net.

Most people think of climate change as a gradual warming of Earth’s atmosphere. They are wrong in two respects. First, it is not “gradual.” Scientists see Earth’s warming as startlingly rapid in the context of geologic time. Second, there’s much more to climate change than warming. There’s sea level rise, disruptive changes in weather patterns, and intensification of existing weather extremes. To millions of people around the world, these impacts of global warming have already begun, and are becoming increasingly severe.

In Heat Of The Moment: Inside Out, science journalist Daniel Grossman takes us to places where the effects of climate change are acutely felt:

• Paris: The August 2003 heat wave killed 40,000 people across Europe. Why did Parisians suffer disproportionately, and what measures are being taken to protect the population in the heat waves to come?

• India & Bangladesh: These low-lying coastlines, home to hundreds of millions, are threatened not only by rising sea levels, but also by more intense storms, flooding, erosion. How can these relatively poor but fast-growing nations cope with loss of habitat and arable land, and confront issues of food security and environmental migration?

• South Africa: Global warming is intensifying drought in this already dry country. What will become of the large number of subsistence farmers as water supplies dwindle? Is there a scientific solution in crops genetically engineered to withstand drought?

Daniel Grossman’s previous Inside Out Documentary, “Meltdown: Inside Out,” received the 2008 Science Journalism award from the American Academy for the Advancement of Science.

[Grossman did] an outstanding job of reporting the science of global warming in ice sheets, mountain glaciers and sea ice. — Mary Knudson, The Johns Hopkins University.

AVAILABLE:  PRX, Content Depot, and CD

“Heat of The Moment” is a new WBUR documentary that reports from the front lines of global warming ; in “Heat Of The Moment: Inside Out,” science journalist Daniel Grossman takes us to places where the effects of climate change are acutely felt.

The first product of the “Heat of the Moment” project on the human impacts of climate change will be broadcast on the radio program The World today. The story is a feature about efforts to help Bangladesh adapt to higher sea level by capturing sediment flowing through the Bangal Delta.

You can hear the segment sometime after 20 minutes past the hour; wherever The World is broadcast (it is broadcast on several hundred stations around the country, often but not always at 4:00 PM). The feature will also be available on the website of The World (http://www.theworld.org/2009/10/06/raising-bangladesh/)